ANZMAC annual conference is back for 2023, and this time we invite you to the picturesque city of Ōtepoti Dunedin, Aotearoa New Zealand. ANZMAC has a proud history of hosting conferences throughout Australia and Aotearoa New Zealand over the past 23 years. The success of these events, and indeed ANZMAC as an organisation, has depended on collaboration with our key stakeholders across the university sector, the marketing industry, and beyond.

This year, in Ōtepoti, Dunedin, a city rich in culture and natural beauty, we will run an inspiring international conference to explore the benefits and global impact marketing can have on society. The ANZMAC 2023 conference and Doctoral Colloquium will be hosted by the University of Otago Business School. The colloquium will run 1–3 December and the conference will take place 4–6 December.

The University of Otago is the oldest University in Aotearoa New Zealand, located in Ōtepoti Dunedin, the oldest city in Aotearoa New Zealand. Ōtepoti Dunedin is one of the best-preserved Victorian and Edwardian cities in the Southern Hemisphere, and is home to the world’s only mainland-breeding albatross colony, among many more attractions.

Marketing for Good
The conference brings together academics from around the world to discuss the latest research, best practices and case studies in marketing that contribute to the betterment of society and our planet. Marketing plays a critical role in shaping consumer behaviour and influencing societal norms. At the same time, it has the potential to create significant social and environmental impact. This conference aims to explore how marketing can be leveraged for good, and how we can use marketing to address some of the most pressing social and environmental challenges of our time.