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Special Sessions

Ethical and viable solutions following the deprecation of the third-party cookie in programmatic advertising

11:00am - 12:00pm NZDT

Location: Otago Business School Room LG.04

Format: Panel Discussion

Session Chairs: Phoebe Fletcher, Alexandra Hess

Presenters:
Jon Devereux, Head of Programmatic, Dentsu Aegis
Emily Isle, Chief Digital Officer, MBM / Interactive Advertising Bureau New Zealand Data and Measurement Council
Alysha Delany, Information Governance and Data Privacy Practitioner (former Managing Partner of MBM and General Manager of PHDiQ)
 

Australasian Marketing Journal informative session for qualitative papers

1:00pm - 2:00pm NZDT

Location: Otago Business School Room G.02

Format: Informative Session

Session Chair and Speaker: Michael Mehmet

Engaging with the media: How to translate academic research into making an impact

1:00pm - 2:00pm NZDT

Location: Otago Business School Room G.19

Format: Workshop

Session Chair and Speaker: Daniel Laufer

Marketing Education for Good: The SDGs, Coming to a Curriculum Near You

1:00pm - 2:00pm NZDT

Location: Otago Business School Room G.17

Format: Workshop

Session Chair: Ranjit Voola

Presenters: Ranjit Voola, Robert Aitken, Kaye Chan, Andrew Murphy, Joya Kemper, Leah Watkins

Meet the Editors - PART 1

1:00pm - 2:00pm NZDT

Location: Otago Business School Room 1.17

Session Chair: Lara Stocchi

Journals:

Australasian Marketing Journal |
Liem Viet Ngo

European Journal of Marketing |  Malcolm Wright

Psychology & Marketing |  Liliana Bove

Journal of Services Marketing | Liliana Bove

Journal of Advertising Research | Sean Sands

Journal of Consumer Behaviour | Steven D’Alessandro

International Journal of Market Research | Arry Tanusondjaja

Why Can’t We Be Friends? Creating Pathways for Academic/Practitioner Collaboration

1:00pm - 2:00pm NZDT

Location: Otago Business School Room 1.19

Format: Workshop

Session Chair: Liz Foote, Sharyn Rundle-Thiele

Presenters: Liz Foote, Sharyn Rundle-Thiele, Phill Sherring, Alieena Matthew, Yue Xi

Special Issue Call for Papers

Journal of Service Theory and Practice:

Service Marketing for Good

The special issue relates to the ANZMAC 2023 Conference track Services, Retailing and Customer Experience. 

The special issue call for papers is also an open call and not restricted to conference track submissions only but invites the community of service researchers to submit their latest work on service marketing for good and bettering society and environment through service.

Key Dates/Deadlines

01 September 2023: Call for Papers Announced
01 May 2024: Submissions Open
31 May 2024: Submission Deadline
Volume 35(7) 2025: Estimated Publication

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