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Conference Program

Last updated: Wednesday 6 December at 10:33am NZDT

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  • Sustainability and Ethics
    Track Chairs: Associate Professor Leah Watkins, Professor Rob Aitken, Dr Joya Kemper In this conference track we are exploring sustainability and ethics from the production and demand sides of the market and at the intersections between them. Accordingly, we would like to invite research which addresses macro-level environmental, social and economic issues – particularly as businesses and governments look to apply and integrate principles underpinning the circular economy. Papers that address the United Nations Sustainable Development Goals are especially welcome. We also want to encourage research that addresses micro–level issues in relation to consumer behaviour and sustainable consumption. For example, marketing can influence product and service design, encourage repairability, disassembly and design for easy end-of-life sorting as well as encouraging alternative approaches to ownership, such as sharing and collaborative consumption. In relation to both macro and micro level issues marketing has an important role to play in providing the research necessary to support and champion changes to current patterns of consumption. All theoretical, empirical, multi - disciplinary and methodological approaches are most welcome in this track.
  • Social Marketing
    Track Chairs: Professor Ann-Marie Kennedy, Associate Professor David Webb Social Marketing seeks to use marketing to achieve positive social change in behaviour. This might be through encouraging new behaviours (exercise), increases in current behaviours (drinking water), or through behaviour cessation (smoking). New and emerging social marketing practices encourage authentic engagement with community before, during and post interventions, and continued collection and use of user insights. This track invites papers from different social marketing perspectives, including macro-social marketing and systemic interventions. We welcome rigorous qualitative and quantitative work, as well as insightful conceptual pieces, that deal with the potential for social marketing to generate positive behavioural change, break wicked consumption loops, foster consumer well-being, and lead to more resilient communities.
  • Business to Business and Supply Chain Management
    Track Chairs: Professor Erik Mooi, Associate Professor Joona Keränen, Associate Professor Chris Medlin This track invites papers contributing to knowledge and practice related to business relationships, business networks, supply chain, distribution and retailing as well as their organizational and institutional context. Business-to-business interactions underlying these themes encompass many of the key challenges facing companies in an increasingly competitive environment. Contributions may include, but are not limited to, interactions and exchanges between businesses and business networks, traditional and innovative aspects of supply chain, distribution and retailing including ethics and corporate social responsibility issues. We welcome empirical (qualitative and quantitative) as well as conceptual research papers that contribute to a deeper understanding of business-to-business marketing.
  • Consumer Behaviour
    Track Chairs: Professor Lisa McNeill, Associate Professor Andrea Vocino, Dr Felix Septianto We invite papers that challenge the status quo of our understanding of consumer behaviour and contribute, in a theoretical and empirical fashion, to the current knowledge of consumers psychology in marketing relevant milieus. Particular attention will be given to research investigating consumer decision and information processing, consumption experiences, cognitive, affective and motivational antecedents of consumer behaviour. We welcome all papers conducted through qualitative and/or quantitative approaches. Conceptual and review papers incorporating past research that offer ground-breaking insights into the field of consumer behaviour, consumer needs and consumer decision mechanisms are also encouraged. If your paper deals with Consumer Culture Theory (CCT), please submit it to the CCT track.
  • Digital Marketing and Social Media
    Track Chairs: Professor Jamie Carlson, Dr Syed Rahman, Dr Alex Taylor Digitalisation continues to disrupt and shape how consumers and organisations of all kind engage in today’s hyperconnected marketplace. In line with ANZMAC 2023’s theme of ‘Marketing for Good’, we invite submissions that address the conference theme on topics relating to: Responsible production and consumption of technology-driven interactions Ethics, privacy and social impact of digitalisation in marketing, including vulnerable consumers Role of digital technologies to engage consumers that generates value, including consumer well-being New modes of online exchange, communication and collaboration Artificial intelligence in digital marketing and generation of consumer insight Social media marketing and social commerce (e.g. role of influencers, creators, communities) Digital marketing in omnichannel contexts Understanding immersive environments including Augmented Reality, Virtual Reality and Mixed Reality Metaverse - avatars, digital identities, digital ownership and the role of brands Digitalisation and performance measurement We are particularly interested in high quality studies of new emerging digital phenomena in profit and non-profit contexts, and studies that unlock innovative perspectives in the domain of Digital and Social Media Marketing research. The track invites conceptual, empirical and mixed method papers and we look forward to your submissions.
  • Macromarketing
    Track Chairs: Professor Ben Wooliscroft, Dr Djavlonbek Kadirov Macromarketing examines issues at the nexus of marketing and society, such as, the formation, growth and evolution of markets/marketing systems, externalities and spill-over effects, historical perspectives of marketing, stakeholder well-being, ethics, equality and justice, vulnerable consumers, socio-economic development and quality-of-life. Macromarketers are attentive to important societal problems, how society is affected by marketing and how society influences the conduct of marketing. This entails a consideration of both the opportunities and shortcomings of marketing, whether intended or unintended. The interests of public policy scholars nicely dovetail those of macromarketers. In addition, marketing and public policy scholars examine the role of marketing and its relation to policy decisions and regulatory actions. This track seeks submissions using a wide array of approaches and methodologies, which showcase these discipline’s ability to bring about social change and become the conscience of the marketing community.
  • Marketing Analytics, Methods and Modelling
    Track Chairs: Dr John Williams, Dr Esther Jaspers This track invites papers dealing with analytics in marketing research that help us to understand how marketing performance and consumer behaviour can be better measured, analysed and managed. Papers that cover new and lesser-known models and algorithms that offer decision support for marketing actions, or new methods of extracting or presenting data are welcome. This track is open to empirical and conceptual papers.
  • Creative Marketing and Advertising
    Track Chairs: Dr Wiebke Finkler, Dr Michael Lwin, Associate Professor Issac Cheah The era of advertising and marketing communications has evolved, presenting an extraordinary opportunity to drive sustainable development, foster positive change, and promote social good. The Creative Marketing and Advertising track calls for papers that delve into the transformative potential of advertising and other forms of creative marketing communication. We seek contributions that shed light on how these powerful tools can educate, inform, inspire, and enlighten consumers about products, solutions, and brands in a way that transcends traditional commercial objectives. This track provides a platform for both qualitative and quantitative approaches, welcoming diverse perspectives and drawing from traditional as well as new data sources. We encourage submissions that explore the theoretical and managerial implications of advertising and media, corporate communication, promotion management, direct marketing, sales promotions, sponsorship, public relations, and integrated marketing communications. Join us in unveiling the potential of creative marketing and advertising to shape a better world. Together, let's explore innovative strategies, effective campaigns, and inspiring case studies that demonstrate how communication can be a catalyst for sustainable development, environmental stewardship, and social progress.
  • Services, Retailing and Customer Experience
    Track Chairs: Professor Jörg Finsterwalder, Dr Sven Tuzovic, Dr Marjan Aslan This track encourages submissions of conceptual and empirical papers which focus on the areas of services, retailing and customer experience. We invite papers on pioneering and thought provoking research taking a wide range of theoretical lenses and methodological approaches. We welcome papers that cover, but are not limited to, the following topics which may focus on business-to-business or business-to-consumer perspectives: emerging concepts and developments in transformative service research service robots and smart services immersive technologies and hybrid service encounters B2B, B2C and C2C services and experiences wellbeing and value co-creation sustainable services service ecosystems actor-to-actor engagement design of services, experiences and retail scapes retail concepts of the future
  • Entrepreneurship & Innovation
    Track Chairs: Dr Rob Hamlin, Professor Mike Reid In line with ANZMAC 2023’s theme, we invite submissions that address the conference theme as well as a range of topics relating to Entrepreneurship and Innovation. The topics listed below are meant to be illustrative rather than exhaustive and may include: · Innovation strategy · Radical and disruptive innovation · Open innovation · Business model innovation · Innovation ecosystems · Networks and strategic alliances · Innovation and design · Digital innovation its impact · New product development and its management. Entrepreneurship oriented submissions may include: · Entrepreneurial demographics (age, gender and diversity) · Entrepreneurship and sustainable development · Entrepreneurial ecosystems · Entrepreneurship in the creative and cultural arts · Social entrepreneurship/social impact · Indigenous entrepreneurship. We welcome qualitative, quantitative and conceptual papers and look forward to your submissions. Thank you.
  • Consumer Culture Theory
    Track Chairs: Dr Shelagh Ferguson, Dr Alison Joubert The Consumer Culture Theory track invites theory-driven qualitative work that impacts the ANZMAC community. We call for research that stretches the boundaries of theory and contexts and goes further to understand consumption culture in all its forms. The ANZMAC CCT track seeks to build an inclusive and exciting space for qualitative researchers and particularly for doctoral students and new and emerging researchers who are passionate about understanding consumption practices. In particular we encourage works in progress, daring conceptual pieces, weird ideas and consumption practices that perhaps stray from the mainstream. We will consider submissions that are both traditional representations as well as alternative and creative in spirit or performance. The co-chairs hope to create a track that will act as a safe place to receive support as well as spark new ideas and inspiration for scholars in the region and beyond. For some background reading we encourage submitters to review these papers outlining the purpose and domain of CCT work: Arnould, Eric J and Thompson, Craig J. (2005), “Consumer Culture Theory (CCT): Twenty Years of Research”, Journal of Consumer Research, Volume 31, Issue 4, Pages 868–882, Arnould, Eric J. and Thompson, Craig J. (2007), “Consumer Culture Theory (And We Really Mean Theoretics”, Belk, R.W. and Sherry, J.F. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 3-22.
  • Marketing Strategy, Branding and Brand Management
    Track Chairs: Professor Riza Casidy, Associate Professor Fandy Tjiptono, Dr Rico Piehler The Marketing Strategy, Branding and Brand Management track welcomes submissions generating insights into firms’ activities related to (1) formulating, evaluating, selecting and implementing market-oriented strategies that contribute to the company’s goals and its marketing objectives across various stakeholders and (2) building and managing brands in various contexts. Relevant topics include (but are not limited to) the strategy–performance relationship, strategic orientations (e.g., market and brand orientation), brand-building, brand strategy (e.g., brand identity, brand purpose, brand positioning, brand architecture, brand evolution), brand implementation (e.g., brand communication), brand performance (e.g., brand image, brand equity, brand valuation), employee-brand relationships (e.g., internal branding, employer branding, brand co-creation) and customer-brand relationships in B2C and B2B contexts (e.g., brand engagement, brand experience, brand communities, brand co-creation). Submissions dealing with the application of new technologies (e.g., augmented reality, artificial intelligence, metaverse) in Marketing Strategy, Branding and Brand Management are encouraged. The track is open to both conceptual and empirical papers using traditional quantitative and qualitative research methods as well as contemporary methodologies such as text mining and network analysis, among others. The track encourages submissions central to the conference theme “Marketing for Good”, investigating how marketing strategy and brand management can address some of our time’s most pressing social and environmental challenges. Typical outlets for submissions to this track are general marketing journals (e.g., the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Australasian Marketing Journal) and area-specific journals, such as the Journal of Strategic Marketing for Marketing Strategy and the Journal of Product & Brand Management and Journal of Brand Management for Branding and Brand Management.
  • International and Cross-Cultural Marketing
    Track Chairs: Associate Professor Andrea Insch, Associate Professor Shane Matthews The international and cross-cultural marketing track welcomes forward-thinking scholarly work that addresses the broad range of challenges and opportunities inherent in marketing across diverse cultures and international borders. We invite research examining international and cross-cultural marketing concepts and phenomena that adapts extant marketing theories or introduces new perspectives on marketing problems. Topics addressing the conference theme, the role of international marketing in "Marketing for Good", are especially welcome.
  • Tourism Marketing
    Track Chairs: Professor Girish Prayag, Dr Clifford Lewis Following the disruptions caused by COVID-19 and other disasters, tourism businesses are increasingly faced with greater operational uncertainty and complexity, and demands to demonstrate social and environmental responsibility. It is accordingly imperative to examine how marketing can be applied to enable tourism to fulfil its economic and societal functions while concurrently facilitating the development of sustainable, inclusive, and resilient communities, enterprises, and destinations. Given the multi-disciplinarity of tourism, hospitality and event marketing, we encourage conceptual and empirical papers from diverse scholarly perspectives. Papers that highlight how marketing can be utilized for regenerative tourism, those that enhance tourism marketing practice in line with the UN SDGs, and those that apply diverse and innovative methodologies are encouraged.
  • Marketing Education
    Track Chairs: Dr Sara Quach Thaichon, Associate Professor Liem Ngo, Associate Professor Park Thaichon Marketing education is currently experiencing a highly disruptive phase. The present-day challenges manifest in various forms, including blended delivery models, increased industry engagement, authentic assessment, experiential learning, and the shift towards online delivery. These factors have exerted greater pressure on our ability to equip students with the necessary skills for the digital marketing sector. However, it begs the question: are we effectively addressing these challenges, and do our marketing programs cultivate these capabilities in our students? Is our content sufficiently rigorous and relevant? As educators, are we adequately prepared for pedagogical experimentation? Moreover, do we actively collaborate with the industry to co-design and update our marketing programs and curricula? We invite submissions ranging from works-in-progress to conceptual papers based on qualitative and/or quantitative research, covering the entire spectrum of development. While we encourage rigorous research, we also embrace teaching case studies in this track, aiming to stimulate discussions on innovative best practices and advancements in teaching within this field.
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